Hi I’m JJ, thanks for visiting my Inbound Ambassador website. The focus of everything I do here is to highlight strategies and inspiration for a more sustainable Japan in terms of finding balance between the needs of people and planet with profits. 

My talkshow Seek Sustainable Japan is a positive take on better business, travel and innovation by highlighting “good people doing great things in Japan”. Join us for a LIVE show to allow me and my guests to engage with your comments and questions.

The SSJ talkshow started in 2020 and passed its 500th episode in 2024. Luckily, there are still so many wonderful examples in Japan to highlight as we try to find sustainable strategies and inspiration.

The SSJ Podcast is lightly edited audio from the talkshow, or audio chats about my latest projects.

I also do small group, private and personalized tour guiding in Hiroshima city and the surrounding areas. It’s rewarding to get to deepen my local ties with people and businesses while seeing Japan through the fresh eyes of international visitors.

Guiding also provides me with great insights on key sustainable tourism issues to inform my work on tourism development projects, inbound consulting jobs, Japan Travel Award judging, and travel writing projects. 

Feel free to get in touch – look forward to hearing from you!

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